Our creative team tapped Allie Rapp of the Cold Hearted Co. to create the visual brand for the event, and once initial brand elements were created, I worked with our events team to create a majority of the deliverables and helped art direct assets made by one of our design interns, Sydney Urban.

Upon arrival to the first day of events, each attendee received: A nametag (which opened up to their custom schedule for the week), a Haymarket Takeover passport (their guide to Tuesday’s evening event that folded inside their nametag sleeve), a sticker sheet, a wristband for entrance to the music festival on Friday, and a branded Sillipint drink container.

Throughout the week, Hudlies had the chance to collect up to five pins by participating in different events each day. For example, if you talked to at least one ERG (employee resource group) member after Tuesday’s session, you could earn a Hudl logo pin.

The icons are pulled from the main reaction icons you can use when watching highlights on hudl.com.

For the week of the event, we made two tshirts for crews working the week-of. One bright orange design was for our “hype crew” (a small but mighty group of Hudlies energizing the crowds and helping direct out of state employees). The more subtle dark blue was for our staff (the crew working behind the scenes / in the background of the event).

In addition to staff and hype crew tees, I created a t-shirt for all Hudlies for the week of the event. As a throwback to years prior back when “five dollar t-shirts” were a regular occurrence, we offered this shirt only during the week of the event for $5.

This was part of a larger update to the Hudl merch store, which included new tshirts and branded clothing + items for Hudlies to purchase in-person while they were at HQ.

For the Tuesday and Thursday all-company sessions, I created scoreboard and fascia graphics to be displayed in Pinnacle Bank Arena. Our company mission and vision were featured alongside information for posting on social, the event sponsor, and logo.

In the weeks leading up to the event, we leaned on sharing information and updates through “The Weekly Hudl” (Hudl’s weekly internal newsletter). All information was compiled on a website for easy access.

One-off communications were used only when needed, such as our email invite to TeamMates program mentees and their families about the family baseball night.