In 2022, I designed our Diversity Report - a yearly update on our company’s progress towards our diversity and inclusion goals. With direction from our SVP of People and Legal and our VP of Communications, and creative collaboration across design, web, and content, we created an interactive digital PDF to share our progress. We pushed for a distinctive, unique look aside from our typical layout work to pull people in and generate excitement around these initiatives.

To help promote the report, we created a blog that covered the report at a high level, and shared on our @LifeAtHudl Instagram, LinkedIn, and Twitter accounts that the report was live. The report is also shared with new and potential hires during the interview process, to introduce them to our progress on our diversity goals.

You can read the full report and blog on hudl.com/blog/hudl-diversity-report-2022, or by clicking here.

After our first Blitz conference, we distilled down the content from the sessions into a series of ebooks for coaches. The ebooks covered three to four sessions in written form, with charts and Hudl product screenshots for reference.

I led the design of the 2021 ebooks, using the brand created by another designer for the event. For the post-event content in 2022, we repeated the same process and used the 2021 ebooks as a basis for the design.

To help promote the guide, we used a couple tactics: We leaned on the popularity of our @HudlFootball account on Twitter to share social posts for each guide. Many of the coaches featured in the guides are active on Twitter, and reshared the content they were featured in.

In addition, we used our Football newsletter to update email subscribers when content was available, and placed a content block on our Blitz ‘21 Recap page with a link to the guides.

Below are examples of social and email graphics I made during the promotion cycle. You download the guides here.

Each year, when it came time for open enrollment for Hudl’s health insurance, our benefits team typically sends out a very lengthy, detailed document from our insurance provider to help employees pick out their insurance plan. In 2022, we decided to change that - in collaboration with the benefits team, we rebranded the doc to Hudl standards and created something more direct and approachable for employees.

This document rebrand was part of a larger effort towards our talent acquisition campaign - an ongoing effort to improve the recruitment process for potential new hires, and the retention of current ones. The Benefits eGuide had to fit in to a larger suite of documents, and follow similar styling as the Benefits and Perks guide (left), but still feel like it’s own document.

I led the design on the Benefits eGuide, following the style set by previous designers on the Benefits and Perks guide as a starting point.